Increased Sales with Category Management and Marketing

Situation

This $12 billion, 800+ store national retailer wanted an enterprise system to bridge departmental ‘silos’ and bring Marketing and Merchandising closer together. This would enable Management to make better decisions on budgets, inventory, and marketing, which would in turn improve P&L, and effectively optimize the allocation of vendor funds.

 

Approach

• We designed and implemented an Oracle RDBMS-based central store of data for sharing of information across Marketing, Merchandising, and Finance departments.

• We integrated item, copy, and price information to the online system.

• We installed the solution and trained all users.

 

Results

• We successfully managed over 2 million store-level item price points.

• We bridged the departmental ‘silos’ of Merchandising, Marketing, and Finance with a single workflow system.

• We successfully decreased out-of-stocks on promotional items and established a Single System of Record for promotions and marketing events.