Disruption, Start-up Investments & Corporate VC

Situation

A global consumer products company wanted guidance for its corporate venture fund and engaged SafeRock to engage with new technology and retailers.

 

Approach

The first goal was to understand the risk tolerance that the company board could take on, and do comparative analysis on competitors’ corporate VC investments. With this in hand, we discussed the core strengths of the client and developed how to operate the CVC. This included an advisory board, process for running the fund, and filtering initial investments.

 

Result

The company launched a Silicon Valley research center. Following our guidance, they developed outreach for industry executives, technology, and partnerships jointly with us.