Situation
A 10+ billion dollar client needed a system to streamline version management and last minute pricing. They needed to revise the department’s workflow procedures, streamline the versioning process, cut out as many manual steps as possible, and reduce time to market.
Approach
Our approach was to install a database linked to the client’s mainframe system for Event Information. The company was able to open two new divisions and incorporate a billion- dollar acquisition with same Marketing headcount.
Result
Advertising was now able to successfully deliver prices to Production the same day ads are released to the printer for print runs of up to 20 million copies. As a result, the production cycle was shortened by one month. The automated versioning has virtually eliminated pricing and product information errors. 100% ROI was achieved within six months of operation.
Project Details
Client: 10+ billion dollar client
Focus: Ad pricing