Improved P&L for Speciality Manufacturing

Situation

A specialty manufacturer needed to get a better handle on internal marketing costs, improve P&L, and repurpose content for new product development with greater margins.

Approach

• We conducted a P&L review with the President, CFO and VP of Marketing.

• Based on detailed ROI analysis of product development, marketing, and production processes, we revamped operations and reduced costs.

Result

Our proposed strategy was accepted. Upon approval, we engaged in a three-year transformation project that had zero project overruns and delivered a total cost reduction of 20%.